BLOG.

BLOG

LETTER FROM OUR CEO.

LETTER FROM OUR CEO.

Dear Earthlings, We’ve been walking in the wrong direction for a long time. Shoes, like so much else, have become part of a system that values profit over the well-being...

LETTER FROM OUR CEO.

Dear Earthlings, We’ve been walking in the wrong direction for a long time. Shoes, like so much else, have become part of a system that values profit over the well-being...

WHY WE PRODUCE IN PORTUGAL.

WHY WE PRODUCE IN PORTUGAL.

Your Noochies will be born in Portugal. Here's why that matters: THE FOOTWEAR INDUSTRY'S DIRTY SECRET. Let's face it: the conventional footwear industry has a pretty nasty track record when...

WHY WE PRODUCE IN PORTUGAL.

Your Noochies will be born in Portugal. Here's why that matters: THE FOOTWEAR INDUSTRY'S DIRTY SECRET. Let's face it: the conventional footwear industry has a pretty nasty track record when...

RETHINKING PRODUCTION TO FIGHT THE WASTE.

RETHINKING PRODUCTION TO FIGHT THE WASTE.

Did you know that 10% of all shoes produced each year—around 2.4 billion pairs—are never worn? This isn’t just inefficiency; it’s a significant issue caused by the Make-to-Stock (MTS) model...

RETHINKING PRODUCTION TO FIGHT THE WASTE.

Did you know that 10% of all shoes produced each year—around 2.4 billion pairs—are never worn? This isn’t just inefficiency; it’s a significant issue caused by the Make-to-Stock (MTS) model...

WHAT SHOES ARE DOING TO THE WORLD: THE INCONVENIENT TRUTH

WHAT SHOES ARE DOING TO THE WORLD: THE INCONVEN...

Every shoe tells the story of our global reality—a hidden tale of environmental destruction, animal cruelty, and human exploitation.  DEFORESTATION   Shoes often begin their journey in the Amazon rainforest,...

WHAT SHOES ARE DOING TO THE WORLD: THE INCONVEN...

Every shoe tells the story of our global reality—a hidden tale of environmental destruction, animal cruelty, and human exploitation.  DEFORESTATION   Shoes often begin their journey in the Amazon rainforest,...