Dear Earthlings,
We’ve been walking in the wrong direction for a long time. Shoes, like so much else, have become part of a system that values profit over the well-being of the Earth and all who live here. We know this. We feel it in our bones. But knowing isn't enough—we have to act.
At Nooch, we believe there’s a different way. A simpler way. One where every decision we make puts people and the planet first. Where our work isn’t just about making shoes, but about showing the world that we don’t have to harm to create. Imagine a company that listens. Not just to its customers or employees, but to the Earth itself. A place where creativity and kindness are more important than chasing endless growth. Where stewardship is our north star, guiding us to build something better—together.
True success is measured not by how much we take but by how much we give back. The world doesn’t need more “stuff,” it needs more care. More balance. More connection. This is what we’re trying to do: make something beautiful that doesn’t come at the Earth’s expense.
The old ways won’t help us. The quick wins and shortcuts have already shown us their cost. We need patience, and we need courage. But most of all, we need hope. Hope that our actions, however small, can spark something larger. Hope that we can inspire others to rethink how they walk through the world.
Our mission isn’t easy, but it’s worth it. And with every step, every shoe, we’re moving closer to the future we know is possible. One where business and nature aren’t at odds, but in harmony.
Thank you for being part of this journey. Thank you for believing that something as simple as a shoe can change the way we walk forward.
With Love and Respect,
Mother Nature
